Green Leaves Early Learning are a passionate and professional team of educators, committed to raising the benchmark for early education and care across Australia. With a new centre about to open in Tasmania, the team were looking for ways to connect with families in their new community to promote their services and build brand awareness.
Green Leaves made clever use of the Brandcrush network by booking two digital screens in IGAs within close proximity of their new centre location. This hyper-local channel gave them a unique way to bring their brand into the heart of the community, cutting through in a trusted setting which is perfect for new and expecting mums. The screens were seen by more than 150,000 people across the two locations.
The team also leveraged Brandcrush’s platform to book a pop-up “play space” for parents and children to enjoy at the Highlands Shopping Centre in Craigieburn, VIC. Across three days, this community pop-up allowed Green Leaves to connect with their target audience in a personal and highly engaging way. The results were fantastic, with 15,000 shoppers engaged, building rapport with the Green Leaves staff and brand, and resulting in increased interest and registration. The cost per reach (CPR) on this Shopping Centre activation was just $0.02 which made it an extremely cost-effective local marketing strategy.
“Understanding the importance of having a local presence, we utilised Brandcrush to raise awareness of our new centres and connect with our audience.
Brandcrush allowed us to cut through the noise in the childcare industry through the ability to communicate directly with our busy target audience; families with young children. Reaching our target audience has never been easier, with multiple activations including pop up stalls in local shopping centres and interactive digital community noticeboards, just minutes from our new childcare centre.
While pop-up stalls allowed families to interact with educators and centre resources, the digital noticeboards inside local food markets provided another touchpoint and increased brand awareness.
Through our activations on Brandcrush, Green Leaves was not only able to reach our desired target market but also supporting local community businesses through paid advertisements and ongoing partnerships.”
- Green Leaves Early Learning Marketing Team