Global fresh breath hero Tic Tac has recently released an exciting new product. With its delicious flavours, convenient and well-known package, and its iconic shape and size…it's everything we already love about the tiny freshmints, but now available in a chewing gum!
Recognising a particular fit with consumers looking to freshen-up after a workout or healthy meal, the sugar-free gum was a no brainer for a sampling activation campaign through gyms, fitness studios and cafes. Through Brandcush, Tic Tac booked 21 activation spaces across Melbourne and Sydney targeting healthy fitster and urban lunch-goers.
The campaign smashed it’s two key targets for distribution and interactions while delivering a cost-per-reach of just 71c, as opposed to the budgeted $1.80 — a massive 60% savings. It also introduced the chewy freshness to a key market of potential customers, receiving plenty of positive feedback and amplification through social media posts.